Telemarketing services

Maximise your ROI with telemarketing

• Reach out to potential customers with a targeted approach
• Direct and in-person discussions with key decision-makers
• Individual clarification of products which need explaining
• Perfect preparation for the sales pitch

Telemarketing means that you can reach out to a specific group of potential customers. This considerably reduces wasted coverage compared to online ads, advertising spots or physical mailing.

The telemarketer reaches out to top decision-makers directly and in person. In this way, they establish a personal connection, thus increasing the chances of a positive response. Important decisions can be made more quickly.

Complex products and services can be explained in detail and the discussion can be tailored as needed. All your potential customer’s questions are clarified directly.

Telemarketing is the best preparation possible for both the customer and the field sales colleague for the actual sales pitch. This means that the discussion can be more purposeful and efficient.

Follow your goals

• Telemarketing is dialogue marketing
• Lead generation
• Customer acquisition
• Appointments

Telemarketing is a kind of dialogue marketing. Its special feature is direct, personal contact by phone. An email campaign is also dialogue marketing, but it is far less efficient.

If your goal is lead generation, we can contact potential leads for you. A cold call is more likely to succeed when it’s made by an expert.

Are you looking to gain new customers and already have some interested parties? We can establish whether it’s worthwhile for you to pursue this contact and, if yes, we can establish an initial relationship with them.

Would you like to arrange appointments for your sales team? Give us access to your calendar and we can fill it.

Is telemarketing illegal?

• B2B telemarketing: effective and legally sound
• Perfect for sectors with complex products

Telemarketing is mainly used for B2B sales, as it is especially effective there. Here, you are only permitted to call private individuals if they have consented to this. This makes telemarketing in a B2B context much more straightforward in terms of legality.

Telemarketing is especially suitable for sectors with products which require some explanation. Examples of this include IT solutions, the construction industry, pharmacology, company-specific services, information technology, telecommunication, insurance, banks, the automobile industry, the energy economy amongst others.

Telemarketing allows businesses in these sectors to explain their complex products and services effectively and reach out to a specific selection of business customers.

How to achieve telemarketing excellence

• Product knowledge
• Sector knowledge
• Versatile sales methods
• Tact

We get to know you and your product in detail and give you a valuable outside perspective. Our ability to identify and highlight the helpful functions of your product often exceeds that of your internal sales staff.

We are specialists for complex products and services in B2B and engage in industries such as education and training, IT & Communications, Cloud and security solutions, IT Consulting / System Integration, Automotive, Manufacturing, Logistics, Healthcare, Pharmaceuticals, Retail, E-Commerce, Hospitality, Travel, Finance, Corporate Consulting, Publishing and Media.

Our telesales professionals use a vast number of sales methods depending on the product, strategy and personality of the person they are talking to. Thanks to our many years of experience and continuous training, we can select the most effective method for any conversation situation and adapt it quickly.

It’s important to be tactful when dealing with top decision-makers. We use tact, sensitive speech, communication at eye level and an audible smile on the phone. As partners and problem solver, we develop the best basis for successful and long-term cooperation.